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Blog posts for June 2015

Email Capture at Retail Point of Sale - Call for Best Practices

As we head towards the holiday buying season and increasingly retailers are multi channel, questions regarding email collection at point of sale are being raised.  Collection at time of purchase provides significant benefits to the retailer and done right the same for the consumer.  That said, how can a consumer understand what and how the email is being used?   What forms of notice are appropriate and is it reasonable a sales clerk can understand the nuances of data collection, transactional purposes and sharing with affiliate or unaffiliated third partie

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OTA Opens Up Membership to IoT Working Group

Today the OTA Board of Directors has agreed to allow any interested party to become a member of the IoT Working Group without having to become a full member of the Online Trust Alliance.The goal is to bring many stakeholders to the table with a shared focus to establish best practices and a framework focused on security, privacy and sustainability.  All existing OTA member companies in good standing are granted membership at no-charge.  Working together we can help shape the future of the “internet of everything” while preserving consumer privacy and security, demonstrating a

OTA Drops Out of NTIA Multistakeholder Process

Today OTA announced with regret it was withdrawing support of the multi-stakeholder process convened by the National Telecommunications and Information Administration to develop a voluntary code of conduct pertaining to facial recognition technology.  We commend the efforts of NTIA staff including John Verdi and others who have brought to the table a wide range of subject matter experts for us to learn from over the past 16 months.  Regrettably here has been little meaningful progress and it has become clear that we will be unable to reach consensus on fundamental i

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