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In the News

Jan 4, 2018
MARTECH

There will be no need for customers to fight for their rights when it comes to data privacy.

Jan 2, 2018
eWeek

The U.S. government is steadily increasing its adoption of the DMARC email security protocol, according to new research from security firm Agari, published on Jan. 2.

Dec 6, 2017
Bloomberg BNA

Consumers often provide their private email addresses to businesses for a variety of reasons, including to receive newsletters, promotional discounts, and alerts on the latest products. However, these emails can quickly pile up and become a nuisance, clogging inboxes on a daily basis.

Dec 6, 2017
MediaPost

Retailers have become better at winning consumer trust. Almost 95% are following best practices for handling email unsubscribes and authentication, according to the 2017 Email Marketing & Unsubscribe Audit, a study by the Online Trust Alliance (OTA), an Internet Society initiative. “Overall this year’s results were strong, with increased adoption of nearly all of OTA’s recommended best practices,” says Jeff Wilbur, di

Nov 30, 2017
Dark Reading

It's been quite a week for Uber as the lawsuits from its recent high-profile breach keep on coming. Craig Spiezle, chairman emeritus of the Online Trust Alliance, says the Uber case may spark renewed calls for national data breach legislation.

Nov 21, 2017

Logitech faced a customer backlash recently, when it quietly announced that it would be intentionally bricking its Harmony Link device; rendering it more useful as a doorstop than a home control hub, and demonstrating the dangers of relying on the internet of things. Craig Spiezle told us that IoT manufacturers have too much independent control over service provision, and the issue is growing: "This speaks to the importance of c

Sep 1, 2017
Bloomberg BNA

Most consumers that actively use emails have received spam. They are annoying, intrusive, and clog up inboxes with clutter. The FTC recently called for public comments on the “efficiency, costs, benefits, and regulatory impact” of the CAN-SPAM Rule. In an Aug.

Aug 30, 2017
CyberScoop

Two coalitions of online and email marketing companies are calling for the Federal Trade Commission to tighten some restrictions on commercial email, including broader use of message authentication protocols like DMARC, more user-friendly opt-out and unsubscribe options and prohibitions on the use of technologies designed to defeat spam filters and other anti-

Aug 30, 2017
MediaPost

The Online Trust Alliance (OTA), a non-profit and Internet Society (ISOC) initiative, submitted recommendations to the Federal Trade Commission on Wednesday to modify the United States’ anti-spam law. “Looking ahead it is imperative we take a global view, include embracing opt-in as prescribed by CASL and GDPR, and adopt email authentication and related best practices to maximize trust and confidence in the inbox,” states Crai

Aug 14, 2017
IoT Institute

The Internet of Things poses a hydra-headed security threat. On the one hand, there’s a plethora of applications, devices, communication protocols, software and hardware. And on the other, there’s the variability in security practices across IoT vendors, some of which don’t require end users to follow basic security measures.  While praising the intent behind the proposal, Craig Spiezle, chairman emeritus and founder of the Online Trust Alliance (OTA), wishes the legislation had a broader vision and clearer requirements.

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